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Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider.Underneath it all, however, is always the same burning question: Today we’ll be taking an in-depth look at advertising costs on three of the largest online advertising platforms – Google Ad Words, Facebook Ads, and Instagram.We’ll examine the relative costs of advertising on Google, Facebook, and Instagram, as well as the strengths and weaknesses of each online ad platform.
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Online ad costs vary widely not only platform, but depending on the industry of the advertiser.
With this in mind, let’s take a look at the average cost of an Ad Words ad across 20 industries: As you can see, some of the most expensive keywords on the Google search network are in the Legal industry, with an average CPC of $5.88.
Although advertisers can include rich media content in many display ad formats (such as animation and video), most display ads tend to be banner ads.
Your cost per click is calculated on the fly every time your ad appears according to a process known as the ad auction.
As with search ads, displays ads drive more ROI when you can achieve a higher click-through rate.
When advertising on Google’s display network, you have three pricing options: Now that we’ve broken down the main differences between these two ad types and their typical pricing models, let’s dive into all that juicy data.
Because Google serves online ads that are highly relevant to the search query, businesses that use Google advertising are able to drive highly qualified traffic to their site and landing pages.
Instead of showing your ads to huge audiences that may or may not be in market for your products (like you do when you buy billboard space), you can target your ads at people who are searching specifically for the kinds of products or services you offer.
Growing your business through online advertising has never been easier.
That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least.
Before we can answer this, we need to specify which part of Google’s sprawling empire we’re talking about – the search network, or the display network.Tags: Adult Dating, affair dating, sex dating