worldslargestadultdating com - Dtf dating sites

“We do this better than anyone, and regularly add political questions into the Ok Cupid experience.” The focus on politics is readily apparent in several of the new ads: The ads are aimed at anyone who wants to bring their full selves to dating.But Hobley says they may resonate especially with women, who are “aware that the phrase DTF was used historically in a negative way.

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"In the current political and social climate, we felt a responsibility and saw an opportunity to play a part in changing the conversation about dating culture and empowering each individual to reclaim the meaning of DTF and make it theirs," she said.

Ian Hart, the ad agency copywriter behind the campaign, explained it like this to Adweek: "When we say dating deserves better, what we're really saying is people who date deserve better. Modern dating treats emotions like a disposable commodity. It's an aspiration to treating people like people." Because I mean, what an aspiration.

, one or two ads tiptoe along socio-political lines. And "DT Filter Out The Far-Right." (OKCupid has a demonstrated history of an obvious political slant.

OKCupid, a site that seems to have been around since the internet was invented, has decided to adopt the infamous abbreviation for its first-ever ad campaign. Instead, they whimsically wonder whether you're Down To Foot The Bill. Which sounds like a monstrously romantic first date.

Green’s Dictionary of Slang suggests that DTF originated in the 2000s, and the slang website Urban Dictionary’s first definition comes from 2002.

It’s possible that the rise of the initialism is linked to texting and internet slang, which contains many other shortened versions of pre-existing phrases.

Predating the viral acronym, down to fuck appears in the 1998 song “Still Not A Player” by Big Pun (“Who’s down to fuck tonight?

”) and in the 2001 Crazy Town song “Revolving Door” (“But don’t waste my time / Unless you’re down to fuck.”) DTF often used in isolation on dating profiles or social media hashtags to signify that someone is interested in a casual relationship.

(Other dating apps, including Hinge, have also based recent ads around fostering deeper connections between users.) Ok Cupid CMO Melissa Hobley tells Ad Freak that the new campaign signals the brand’s commitment to being focused on substance and depth, while also reflecting the issues and passions that people care about.

“In the current political and social climate, we felt a responsibility and saw an opportunity to play a part in changing the conversation about dating culture and empowering each individual to reclaim the meaning of DTF and make it theirs,” she says.

“When we say dating deserves better, what we’re really saying is people who date deserve better. Modern dating treats emotions like a disposable commodity. It’s an aspiration to treating people like people.” “Originally when we began crafting the idea, we were thinking it’d be cool to explore bold simple typography,” says W K art director Jessica Shriftman.

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