It takes two dating service

In May, for example, Tinder said it was testing a new feature called Places, which allows users to match with people who like to hang out at the same spots, like bars, restaurants, or clubs.

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“It’s all about opting-in and making sure that people are really intentional.”As part of that mentality, Facebook Dating doesn’t have a right-or-left swiping mechanism.

To sort through potential matches, you'll need to tap “Not Interested.” Facebook Dating users won’t be able to start a conversation by simply saying “Hey.” Just like the dating app Hinge, users will instead need to respond directly to one of a potential date’s nine photos or questions, like “Was that taken in Morocco? ”Facebook Dating messages will live in their own inbox separate from Facebook Messenger, and you won’t be able to send links, photos, or payments for security reasons.

In other words, you can expect to find exactly zero swiping.

Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.

If you want to start swapping photos or news articles with a potential match, you’ll need to give them your phone number or switch to another messaging service.

But Facebook Dating will be able to hook into other features on the platform.

The social network is also introducing two new major features.

The first, called Second Look, allows users to re-review someone they previously said they weren't interested in.

It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.

By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.

For example, the organizer of an Alcoholics Anonymous group, or someone planning an event at a church, can’t turn the dating feature off.

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