Online dating for indians in usa
According to the latest census, in 2011, 85 million urban Indians were considered single, potentially looking for partners.
The number represented a market waiting to be acquired, hooked on and then monetised.
Navin Honagudi, managing director, Kae Capital, that backed Truly Madly, admits there was doubt in 2014 when the Indian market hadn’t matured.
However, there are some who do not mind shelling out a few hundred to at least try and find their best match.
Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs 1-2 crore.
Companies lose revenue since repeat orders make money.
Now, a successful failure is when Raj meets Simran, they date brief ly but things don’t work out and both come back for more.
Truly Madly, for instance, claims that 40% of its users come from outside the top 10 cities.
This could include the likes of Guwahati, Visakhapatanam or Raipur — a mix of student towns and socalled tier II-III cities. LOVE KNOWS BOUNDARIES “Even though we have broken even, the numbers haven’t grown significantly.
It also doesn’t actually matter what your marital status is. For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating.
Tinder, for instance, offers Tinder Plus, a monthly subscription-based product (priced at Rs 899) which allows users unlimited swipes, limited ‘super likes,’ and the ability to find partners in multiple locations, a feature it calls passport.
i Crushi Flush owes 65% of its traffic volumes to tier II towns like Ludhiana, Surat and Indore.
“Tinder is a tier I phenomenon, whereas we have penetrated beyond the big cities,” says Amit Vora of i Crushi Flush.
According to online market researcher Statista, Indian online dating companies are expected to earn around million in 2018, with nearly half the singles (41 million) from the 2011 census on dating apps by 2022.Tags: Adult Dating, affair dating, sex dating