Online dating industry report

For one thing, online dating websites have vastly expanded the pool of potential partners.

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This was mentioned 60% of the time among online dating users, followed by meeting new friends (41% of mentions) and hookups (34% of mentions).

When looking for love online, 25% of respondents to the Report Linker survey say age is the most important criteria.

When asked how they meet potential dates, survey respondents most frequently mentioned being introduced by friends (58% of mentions), Report Linker found.

Bars, coffee shops and other public areas were the next, with 37% of mentions, followed by the workplace and events or hobbies (each were mentioned 27% of the time).

Some 27% of people have used an online dating service, rising to 47% among 18-34 year olds.

Some 13% of adults have also paid to use a dating website/app.

Almost three-quarters of US users overall say they only use the free versions of online dating sites, Report Linker says, with Millennials and Tinder users even less likely to pay for an upgraded account.

The truth is, there are many other places where US single adults can find love.

Today, there are millions of people on thousands of dating sites looking for their perfect match, whether that’s for a hookup, date, relationship, or marriage.

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