Updating web content

If you start using this template, realize that not every page on your site has to follow this exact format.

Modify your web content structure and formatting so that it accomplishes the goals of the page. If we’ve missed anything that you feel needs to be included in this template, please tell me in the comments.

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Brody is an online marketing consultant, blogger, podcaster, and co-creator of Divvy HQ, a cloud-based editorial calendar application that helps you manage your content, ideas, editorial teams and production schedules all in one place.

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Websites with static (unchanging) content are crawled less frequently; however, websites with dynamic (changing) content are crawled more often. Even if you don’t think you can compete with the big names in your field, remember that 59% of consumers use Google every month to find reputable, local businesses.

In other words, if you want to show the search engines that you are relevant, in-touch, and at the top of your game, continually updating your website’s content can do that. Optimizing your website for search engines can put you at the top of that list, and fresh web content is one way you can make your business stand out from your competitors.

Our Biz Space is available for all of your existing website needs.

Our experienced website maintenance professionals will ensure proper implementation of changes and updates in a timely manner and seek approvals prior to publishing content live to your website.

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And the thought of a company turning a great website content strategy (that we slaved over) into an ineffective “brochure site” gives me heartburn. In cases where we give in and let the client take the content reins, we at least want to make sure they are equipped with a template that gives them a fighting chance to produce effective website content that drives action. And what keywords or phrases would they most likely use to search for your solution?

Here is a template we like to use, and an explanation of what’s included. The best writers are those who can put themselves in the buyer’s shoes and write as if they are having a one-on-one conversation with that buyer.

Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street.

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