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In 2018, online dating revenue in the United States amounted to 555 million U. In comparison, Tinder had a 34.5 percent daily usage rate and Bumble had a 29.2 percent daily access rate.

Bumble is a dating app founded by former co-founder of Tinder, Whitney Wolfe, and is marketed as a feminist dating app where users have options of searching for romantic matches or, in "BFF mode", friends.

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A friend, a date, a romance, or even a chance encounter can change someone’s life forever.

Tinder empowers users around the world to create new connections that otherwise might never have been possible.

Based on the wide range of experiences through online contact, many online dating users have taken measures before meeting someone physically they met via a dating website or app. As of the fourth quarter of 2018, the Match Group had 4.3 million paid subscribers across all its platforms in North America.

Common actions before meeting somebody IRL for the first time include searching their name and social media profiles online, as well as searching their phone number online. As of January 2019, 27.6 percent of users were active on a daily basis.

While some of the originals have adapted and still hold their own, a new wave of mobile-first platforms have joined the fray led by tinder.

In just a couple of years since launch, tinder’s simple UX and social/geo matching ability have made it a quick leader in the mobile dating space.

Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.

Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.

One factor behind the substantial growth among younger adults is their use of mobile dating apps.

About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

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